Wednesday, July 31, 2013

The Right Keyword Bidding Approach

The Right Keyword Bidding Approach

 Affiliate Keyword bidding techniques are not created equal. With four incredibly different types of approaches, understanding their differences is a challenge in and of itself. But knowing the differences and applying the correct approach to your paid search program and campaign goals can translate into significant performance gains.

Now the question is when and how to use the choices available to you. Over the past few years, digital marketing platforms and consultants have helped advertisers optimize paid search spend using a combination of human analysts and rules and model-based bid optimization software. In this case, technology has played a major role in scaling the challenge of daily bidding on tens of thousands to millions of keywords, from the head to the extreme tail. However, there is still confusion around when to use rules-based bidding or the three major model-based bidding techniques: local optimization, global cluster modeling and global keyword-level modeling. We'll explore the differences between each approach and examine the outcomes.

Rules-Based Bidding

Rules-based bidding is all about reacting to situations, rather than predicting and adjusting by learning from historical conversion data. Advertisers who forego using tail terms and instead focus only on head terms often use rules-based bidding. This strategy works when you're only dealing with a few keywords and have the resources to leverage human analysis, versus optimization software. Of course, this method can only scale so far, as it requires paid search professionals to provide analysis and crunch the numbers on the fly.

Local Optimization

With model-based approaches, it's important to make the distinction between local and global optimization. Local optimization bids each keyword so it achieves the goal in an SEM program, while global optimization (sometimes referred to as a portfolio approach) considers all keywords at once. Using the global approach, bids are assigned so that, on average, the whole group is maximized for a goal. The global approach usually provides higher value from a set of keywords, compared to local optimization, because with local, some keywords are overbid, while others are underbid to achieve the goal, and that results in poor financial performance.

Global Optimization: Cluster-Modeling

Within global keyword modeling there are two approaches: cluster-based modeling and keyword-level modeling. Cluster-based modeling was developed to cope with the data problem surrounding tail terms. Because there was very little historic data for these terms, clusters aggregated data from hundreds or even thousands of keywords, allowing analysts to apply traditional statistical techniques to determine bids. Keyword clusters lead to prediction stability - however, each keyword is actually unique, which ultimately results in a loss of performance when compared to modeling each keyword individually

Clustering has another consideration - the manual tuning needed to optimize the keyword clusters means human analysis is needed on a regular basis on top of the software required to automate the bidding for the clusters. Also, it's very time-intensive to create the clusters to begin with. In fact, this is the biggest issue, because as a cluster ages, performance decays. Combatting this becomes very expensive.

Global Optimization: Keyword-Level Modeling

As mentioned before, keyword-level modeling is another option for advertisers - however, many believed it couldn't be done, because there wasn't enough tail term behavior data available to build accurate models. This is no longer the case. Keyword-level modeling is possible, due to optimization technology developments and sophisticated mathematical techniques.

Leveraging advanced math, software automation and transparency into specific variables that drive individual keyword performance, advertisers can create models for all keywords in an SEM program, not just the low-hanging fruit of head terms. This can result in overall performance gains of over 25 percent compared to clustering, local optimization and rules-based techniques.

The Takeaway

For advertisers looking to create only brand awareness, rules-based bidding works toward driving traffic. Rules-based bidding is a good option for advertisers who aren't seeking revenue - rather, they're working toward impressions.

Meanwhile, advertisers who aren't operating with constraints can leverage local optimization. If there's an explicit goal - for example, to drive as many orders as possible, without regard to cost or profit - local optimization will achieve those results. Granted, most advertisers do have constraints, which makes global clusters an alternative if advertisers only need to track conversions at the campaign level.

For advertisers who want more transparency and deal with large numbers of keywords, keyword-level modeling provides the opportunity to automate bidding while avoiding the performance and maintenance issues associated with clustering. Because this type of modeling provides transparency into the variables that drive keyword performance, keyword-level modeling can result in dramatic campaign gains when dealing with tens of thousands to millions of keywords, whether they're head or tail terms. Compared to the other keyword bidding techniques, keyword-level modeling is ideal for advertisers looking to maximize both head and tail terms, while having transparence and control over a SEM program.

Monday, July 29, 2013

Herbal Medicine : Is It SAFE?

Herbal Medicine: Is It Safe?

As someone who has done 20 years of cutting-edge biomedical research and who runs this web site, I have witnessed the debate on whether the herbal medicine works or whether it is safe to use all the time.Take a latest case report on this month's Lancet (July, 2006). A man who took a Chinese herbal medicine developed bladder cancer. The herbal formula he took is called Long Dan Xie Gan Wan, a formula in recent years already linked to kidney damage in numerous cases. The kidney damage is due to aristolochic acid, a natural compound of a herb used in the herbal preparation at the time. (The aristolochic acid containing herb has since been replaced or removed from most Long Dan Xie Gan Wan preparations. ActiveHerb has not sold this formula because of the safety concern until May 2007 when we obtain the clean product that DOES NOT contain aristolochic acid. Please see it here) The man took the formula for over 5 years.

What can we conclude?

 According to the authors of the report, it "highlights the dangers of unregulated herbal therapy".

Fairly enough, also in the news of this month, is that a study finds acetaminophen, the active ingredient in Tylenol, damages liver. In the study published in JAMA (Journal of the American Medical Association), 40% healthy adults taking maximal doses of Tylenol for just two weeks showed abnormal liver test results. The adverse effect of acetaminophen on liver has been known for a long time but the scale of this damage still comes to the surprise. Now considering Tylenol is a nonprescription OTC medicine used by most, if not all, Americans in their life, what can we conclude here?
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Obviously we cannot simply conclude whether herbal medicines or OTC medicines are safe. We need to look deeper into what might contribute to the adverse effects.A common reason for drug side effects is the improper or wrong use of medicines. In the Long Dan Xie Gan Wan case, the man used it for enhancing the liver for over 5 years. However, the herbal formula is not used in Traditional Chinese Medicine (TCM) as tonics but rather used for purging the liver. In addition, the herbal remedy is not suitable for a long time use. However, he used the wrong product not only for months but for 5 years. This is a clear case of both wrong and improper use of herbal medicines. In the case of acetaminophen, its accidental overdose causes 100 death and 13000 emergency room visits a year in USA alone (more). The overdose occurs because acetaminophen is included in many OTC and prescription drugs and people unwittingly combine drugs or because misinformed belief that larger doses will give faster pain relief.

The well publicized side effect of ephedra belongs to its misuse as well. While ephedra is a Chinese herb, it has never been used in Traditional Chinese Medicine (TCM) as a single herb for weight loss. Instead, ephedra is used in TCM in combination with other herbs to deal with health concerns other than obesity and no toxic effect is observed.Another reason for drug side effects relates to the poor product quality. While we can trust FDA in ensuring that every medicine on the market is made under the strict quality control procedures, bleach in quality control had previously happened in USA. Quality control of herbal medicines is certainly a major concern. One aspect of concern is the contamination of herbs by heavy metals (e. g., lead) and pesticides. There have been reports of toxicity caused by the excessive lead in herbal products. Another aspect of concern is that pharmaceuticals are mixed into herbs without being disclosed to consumers. For example, a claimed "all natural", "guaranteed to work", male enhancement product may contain the active ingredient of Viagra. It surely works. What you do not know is that really the Viagra ingredient works. This can easily get your health out of control. Here we would like to mention the herbal supplements ActiveHerb sells are strictly selected for their high quality.

Finally, side effects are intrinsic to many medicines and cannot be avoided. Their use depends on whether the benefits or the adverse effects outweigh. Why prescription drugs need to be prescribed by doctors? Because they all have side effects and the doctors' role is to direct their proper use. Remember Vioxx, the blockbuster painkiller withdrawn by Merck at the end of 2004? Vioxx is estimated to have caused 140,000 serious coronary heart disease!

Multiple sclerosis drug Tysabri is a different story. After linked to several patient deaths, the drug was taken off the market in early 2005. But it now comes back with more restrictions on the use.Some herbal medicines have intrinsic side effects too. However, many believe herbal medicines in general have much fewer side effects than pharmaceuticals. This notion seems to be supported by the occurrence of drug adverse reactions in China where TCM is widely used. A vast majority of drug adverse reactions reported in China are caused by chemical drugs. Most TCMs are classified as nonprescription drugs in China and have good safety profiles when used properly. Herbal medicines including TCM are regulated in USA as dietary supplements. This status of dietary supplements partly reflects their origin as food and their benign nature in action in most cases. From a historic perspective, herbal medicines have been developed on a trial and error process on human body over thousands of years, much like today we know what to eat as food and how we test drug safety in current clinical trials.

In the end, what can I conclude? No matter it is a mainstream medicine or herbal medicine, we have to use the right product, made in right quality and obtained from a reliable source, for the right application at the right dose and duration. Any compromise or omission may cause our health.

Sunday, July 28, 2013

Cause of Irritable Bowel Syndrome

Cause of irritable bowel syndrome

As discussed previously, irritable bowel syndrome is believed to be due to the abnormal function (dysfunction) of the muscles of the organs of the gastrointestinal tract or the nerves controlling the organs. The nervous control of the gastrointestinal tract, however, is complex. A system of nerves runs the entire length of the gastrointestinal tract from the esophagus to the anus in the muscular walls of the organs. These nerves communicate with other nerves that travel to and from the spinal cord. Nerves within the spinal cord, in turn, travel to and from the brain. (The gastrointestinal tract is exceeded in the numbers of nerves it contains only by the spinal cord and brain.) Thus, the abnormal function of the nervous system in IBS may occur in a gastrointestinal muscular organ, the spinal cord, or the brain.

The nervous system that controls the gastrointestinal organs, as with most other organs, contains both sensory and motor nerves. The sensory nerves continuously sense what is happening within the organ and relay this information to nerves in the organ's wall. From there, information can be relayed to the spinal cord and brain. The information is received and processed in the organ's wall, the spinal cord, or the brain. Then, based on this sensory input and the way the input is processed, commands (responses) are sent to the organ over the motor nerves. Two of the most common motor responses in the intestine are contraction or relaxation of the muscle of the organ and secretion of fluid and/or mucus into the organ.

As already mentioned, abnormal function of the nerves of the gastrointestinal organs, at least theoretically, might occur in the organ, spinal cord, or brain. Moreover, the abnormalities might occur in the sensory nerves, the motor nerves, or at processing centers in the intestine, spinal cord, or brain. Some researchers argue that the cause of functional diseases is abnormalities in the function of the sensory nerves. For example, normal activities, such as stretching of the small intestine by food, may give rise to abnormal sensory signals that are sent to the spinal cord and brain, where they are perceived as pain.

Other researchers argue that the cause of functional diseases is abnormalities in the function of the motor nerves. For example, abnormal commands through the motor nerves might produce a painful spasm (contraction) of the muscles. Still others argue that abnormally functioning processing centers are responsible for functional diseases because they misinterpret normal sensations or send abnormal commands to the organ. In fact, some functional diseases may be due to sensory dysfunction, motor dysfunction, or both sensory and motor dysfunction. Still others may be due to abnormalities within the processing centers One area that is receiving a great deal of scientific attention is the potential role of gas produced by intestinal bacteria in patients with IBS. Studies have demonstrated that patients with IBS produce larger amounts of gas than individuals without IBS, and the gas may be retained longer in the small intestine. Among patients with IBS, abdominal size increases over the day, reaching a maximum in the evening and returning to baseline by the following morning. In individuals without IBS, there is no increase in abdominal size during the day.

There has been a great deal of controversy over the role that poor digestion and/or absorption of dietary sugars may play in aggravating the symptoms of IBS. Poor digestion of lactose, the sugar in milk, is very common as is poor absorption of fructose, a sweetener found in many processed foods. Poor digestion or absorption of these sugars could aggravate the symptoms of IBS since unabsorbed sugars often cause increased formation of gas.

Although these abnormalities in production and transport of gas could give rise to some of the symptoms of IBS, much more work will need to be done before the role of intestinal gas in IBS is clear.

Dietary fat in healthy individuals causes food as well as gas to move more slowly through the stomach and small intestine. Some patients with IBS may even respond to dietary fat in an exaggerated fashion with greater slowing. Thus, dietary fat could--and probably does--aggravate the symptoms of IBS.

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Friday, July 26, 2013

Green Coffee Bean Affiliate Program

Green Coffee Bean Affiliate Program

Green Coffee Bean Max is the latest weight loss discovery to take television health programs and online health news sites by storm.Market the world's top selling Green Coffee Bean Affiliate Program? has released the Green Coffee Bean Affiliate Program which offers some of the highest payouts on the net, making affiliates up to 60% commission or a flat $75 per sale.For more information on the Green Coffee Bean Affiliate Program offer, please visit: Green Coffee Bean Affiliate Program

Green Coffee Bean in the NewsGreen Coffee Beans are fresh coffee beans that have not been roasted. Standard coffee beans have been roasted at 475 degrees Fahrenheit, and that is where their dark color comes from. The roasting process also causes Green Coffee Beans to lose 90% of their primary fat-burning and anti-oxidant component - Chlorogenic Acid. In their 100% pure form, Green Coffee Beans are rapidly becoming a significant breakthrough in the science of natural health and weight loss.In a study presented Tuesday at the American Chemical Society's spring national meeting in San Diego, 16 overweight young adults took, by turns, a low dose of green coffee bean extract, a high dose of the same green coffee supplement, and a placebo. Though the study was small, the results were striking: Subjects taking the full dose of the green coffee extract lost an average of 17.5 pounds in 22 weeks and reduced their overall body weight by 10.5%!

Green Coffee Beans have been shown to inhibit fat absorption and also stimulate the activation of fat metabolism in the liver, both major supporters of weight reduction. The Chlorogenic acid found in Green Coffee Beans is a natural phytochemical that is found in a wide array of plants, with very high concentrations in Green Coffee Beans. It has been found to inhibit the release of glucose into the blood, particularly after meals, and appears to help people lose weight as a result. Chlorogenic acid may also be able to induce body fat loss by increasing body heat produced, thus promoting thermogenesis, the natural burning of fat for energy. It is also believed to reduce the generation of new fat cells due to its superior anti-oxidant effects.

Green Coffee Beans are fresh coffee beans that have not been roasted. Standard coffee beans have been roasted at 475 degrees farenheit, and that is where their dark color comes from. The roasting process also causes Green Coffee Beans to lose 90% of their primary fat-burning and anti-oxidant component - Chlorogenic Acid. In their 100% pure form, Green Coffee Beans are rapidly becoming a significant breakthrough in the science of natural health and weight loss.

For more information on the Green Coffee Bean Affiliate Program offer, please visit: Green Coffee Bean Affiliate Program

Wednesday, July 24, 2013


What is 5-HTP? 

 5-HTP is a chemical compound that is naturally produced in your body as it makes serotonin, an important hormone for regulating your mood. Some doctors consider 5-HTP to be the best natural appetite suppressant. 5-HTP is also naturally produced in various plants, including the seeds of griffonia simplicifolia, a West African shrub. In addition to suppressing your appetite, there is some research that suggests that 5-HTP can also help treating headaches, insomnia, and depression.

 Would it work for me?

 5-HTP has been studied for over 30 years. Several clinical trials have shown that it works to lower the number of calories eaten and aids in weight loss.One study compared overweight women who took 200 mg of 5-HTP before each meal to those who took a placebo. The women who took the supplement ate 1,084 fewer calories per day and felt less hungry during the day. In another study, women who took 5-HTP lost 10.3 pounds over 12 weeks, compared to 2.2 pounds in the placebo group.

Experts and researchers agree that 5-HTP works best for those who constantly crave food around the clock - especially carbs.

How does 5-HTP Work? 

The body makes 5-HTP naturally from tryptophan and, then, converts it into serotonin. This neurotransmitter has many powerful effects on the brain. Not only does it improve mood, it also suppresses hunger and helps to curb weight gain.Physicians suggest taking a 5-HTP supplement instead of a serotonin supplement because 5-HTP can access the brain from the bloodstream, while serotonin cannot. In order to access the brain, chemicals and compounds will have to access the blood brain barrier, which grants access to the brain. Therefore, you would need to take a supplement that can cross that barrier, like 5-HTP, in order to increase serotonin levels in the brain.As serotonin levels increase your hunger diminishes and you feel satiated faster without feeling the need to restrict your food intake. One study found that women ate less carbs without even trying.

5-HTP Clinical Research 

 Medical Professionals talked about some of the research on the popular Doctor show on CBS and answered the question of how 5 HTP stacks up to all the other appetite suppressants she said, "The primary and most significant thing is the research showing how effective it is. With other appetite suppressants they'll have other ingredients or fillers that can make you sleepy or not feel so great because most of them are stimulants. The other positive benefits is an elevated mood and they sleep better, it all works together to make you feel really nice." One of the best parts about 5-HTP was the amount of research that has been conducted over a 30 year span.

Many of the studies show real weight loss through a natural decrease in caloric intake without dipping below a healthy amount of calories. The primary study cited looked at obese women who took 5-HTP before every meal, and compared it with women who took a placebo. The results showed women taking the real supplement ate 1,084 less calories every day and reported a decreased appetite. 5-HTP Max is the highest quality product available on the market. If you're serious about losing weight, then don't settle for cheap imitations.

5-HTP Max is your best choice if you want to lose weight and it comes with a 100% money back guarantee because we are confident that you will lose weight or your money back!

Tuesday, July 23, 2013

Money Online Investment

Affiliate Program ”Get Money from your Website”

Men Buy More Mobile Than Women

Men Buy More on Mobile than Women

 There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the Internet and from mobile devices. People have become well accustomed to the practice of handheld shopping, and mobile shopping is becoming increasingly available.

The idea of most affiliate program marketers targeting shoppers is that the best people to aim their efforts at are women, because traditionally and statistically, they have been the ones most interested in shopping. Well, in the case of mobile shopping, there is a new info graphic that proves that the age-old traditions of shopping trends are taking a slight turn. The infographic comes from u samp, an online market research company, and it shows that for mobile shopping, the bulk of activity has been coming from men instead of women. The numbers included in the graphic come from a survey of 1100 men and women asked about their smart phone shopping habits. An outstanding fact is that of these 1100 men and women, only 34% of the women confessed to making a mobile purchase from their smart phones, while a total of 45% of men confessed to making a mobile purchase at some point. The highest results came when asking the panel of respondents whether they have ever scanned a barcode, with 85% of women and 91% of men confirming the action. Barcode and QR code scans have long been a way to market to shoppers, and apparently even with them, men were the majority. Of the six different categories of question, only one resulted in a higher percentage of results from women, which was the use of mobile coupons. Men seem to be taking advantage of all of the mobile shopping features available in the world much more often than women are.

The fact that men shop on mobile devices more than women is surprising. What is not surprising though is what kind of shopping they are doing. Men showed a higher result in shopping categories such as consumer electronics, entertainment and movie tickets, and most of all digital content. Women, as can be expected, were the majority in health and beauty. Of all the categories though, this is the only one where women had a higher percentage than men. Though the percentages may be close, it seems that men are doing the majority of the handheld shopping. The majority of the men asked about their mobile shopping habits said that they do most of their shopping at work. It was the same for women, but only 15% of women said they shopped at work as opposed to the 25% of men. Marketing to mobile shoppers on mobile devices is still a pretty new practice, but many marketers have decided to target their advertising toward women, seeing as they have always been the majority in the shopping community. The results in this infographic clearly prove otherwise, meaning that mobile marketers that are targeting shoppers should consider some more "male-friendly" advertising if they want to reach the mobile shopping community effectively.

Sunday, July 21, 2013

Garcinia Cambogia Affiliate Program

Garcinia Cambogia Affiliate Program

Market the world's top selling Garcinia Cambogia Affiliate Program? has released the Garcinia Cambogia Affiliate Program which offers some of the highest payouts on the net, making affiliates up to $100 per sale!

For more information on the Garcinia Cambogia Affiliate Program offer, visit: Garcinia Cambogia Affiliate Program

Garcinia Cambogia is the latest weight loss discovery to take television health programs and online health news sites by storm. The supplement is extracted from the rind of the Garcinia Cambogia fruit (a small pumpkin shaped fruit sometimes called a tamarind) and has been around for a long time which makes experts feel "comfortable about the safety." Doctors say their studies showed an increase in weight loss 2 to 3 times more than those not taking any Garcinia Cambogia Extract, which resulted in up to 10 pounds or more per month without change to diet or exercise. Garcinia Cambogia is a "Dual Action Fat Buster" that suppresses appetite and prevents fat from being made.

The Research On Garcinia Cambogia

One randomized placebo-controlled study followed 60 obese people for 8 weeks, with a calorie-restricted diet of 1200 calories/day, and an HCA dose of 1320 mg/day. The experimental group lost an average of twice as much weight as those in the placebo group. The participants also reported marked reductions in appetite. Several other studies and ongoing research verify these findings, and indicate that HCA has much promise as a weight-loss supplement.

How to Use Garcinia Cambogia

Anybody who is struggling with weightloss, needs to boost his or her metabolism, or is one of those dieters that simply cannot kick the carbs, should consider adding HCA to their fitness and diet regimen. However as with any supplement, speak with your healthcare professional before taking Garcinia Cambogia.

Who Should Use Garcinia Cambogia

Anybody who is struggling with weightloss, needs to boost his or her metabolism, or is one of those dieters that simply cannot kick the carbs, should consider adding HCA to their fitness and diet regimen. However as with any supplement, speak with your healthcare professional before taking Garcinia Cambogia.Clinical research seems to back up many of the claims made about Garcinia CambogiaSince Garcinia Cambogia Extract is derived from the tamarind, a fruit that is commonly eaten in Southeast Asia, there are little or no side effects associated with it. However, it could cause stomach upset, or gastric distress in those that have shown food sensitivity to similar produce such as pumpkins or squash. There is no information on interactions of HCA with other supplements or medications. I found one report that said it should not be taken by Alzheimer's patients, as it could make that condition worse.

Garcinia Cambogia Conclusion

HCA is generally safe, and seems to show a lot of promise as a weight-loss supplement

Saffron Extract

 Saffron Extract Affiliate Program

Market the world's top selling Saffron Extract Affiliate Program? has released the Saffron Extract Affiliate Program which offers some of the highest payouts on the net, making affiliates up to $75 per sale!

For more information on the Saffron Extract Affiliate Program offer, visit: Saffron Select Affiliate Program

Saffron Extract Select™ is the highest quality saffron extract product available on the market. If you're serious about losing weight, then don't settle for cheap imitations. Saffron Extract Select™ is your best choice if you want to lose weight and it comes with a money back guarantee because we are confident that you will lose weight or your money back. Saffron is a plant. The dried stigmas (thread-like parts of the flower) are used to make saffron spice. It can take 75,000 saffron blossoms to produce a single pound of saffron spice. Saffron is largely cultivated and harvested by hand. Due to the amount of labor involved in harvesting, saffron is considered one of the world's most expensive spices. The stigmas are also used to make medicine. One of the ways to fight obesity is through the development of appetite suppressants. Appetite suppressants such as the saffron extract Satiereal is claimed to put a stop to what is called "emotional eating." Emotional eating is where under times of stress or low energy, individuals tend to snack on comfort foods, which in turn possibly increases the hormone serotonin that fires up the pleasure center in the brain. The saffron extract Satierial is believed to suppress appetite by turning up serotonin levels and thereby making individuals less likely to feel the need to snack in order to feel better.

Saffron Extract Clinical Study Results

At the end of the study period, 60 participants-31 receiving the extract, 29 receiving the placebo-successfully completed all tasks and their data were statistically analyzed. One participant from the placebo group exited the study prematurely and her data was not used in the analysis.What the researchers found was that in a group by group comparison within the first two weeks of the study, the Satiereal group began to show statistically significant weight loss as a group in comparison to the placebo group. Furthermore, the weight loss trend for the Satiereal group continued throughout the remainder of the 8-week period. No adverse effects except for a few complaints of minor digestive disorders were reported.The baseline snacking behavior of all the participants at the beginning of the study was approximately one snack per day. At the end of the 8-week study, the Satiereal group demonstrated statistically significant reduction in snacking beginning with week 4 of the study that continued throughout the study, whereas the placebo group showed only a one-time statistically significant reduction in snacking at week 6. By the end of the 8th week, the Satiereal group participants were snacking about half as much as they had at the beginning of the study.

However, even though the Satiereal group showed statistically significant weight loss in comparison to the placebo group, the actual pounds lost comes to approximately 2 pounds per participant for the Satiereal group. The study's findings are therefore significantly different to televised claims that taking Satiereal can cause weight loss of 1 pound per day. If this is the same study that televised claims are referring to, then the claims are misleading. Furthermore, the authors point out that their data cannot be predictive of what might occur if the test subjects were obese rather than mildly overweight-a point that sellers of Satiereal fail to address.The authors of the paper state that the most significant result of their study is that the Satiereal extract does in some way cause a significant reduction in snacking behavior by inducing feelings of satiation, which they believe can contribute to eventual weight loss as a supplement to a weight loss program and/or diet. They also believe that their data shows that the group consuming the Satiereal extract had a markedly enhanced mood over the placebo group. The authors of the paper report that the actual mechanism by which Satiereal acts is currently speculative and in need of further study.In summary, the available scientific evidence appears to show that while the saffron extract appetite suppressant Satiereal does have some benefits that could lead to weight loss, they are not as pronounced as some would have you believe that Satiereal is a miracle appetite suppressant for weight loss. Repeated (cut and pasted) online reports of a 2006 clinical study claiming that a very similar study to the one described resulted in an average weight loss of approximately 3 pounds in 4 weeks has not been identified as of yet. It is possible that a trial did occur and that the results are unpublished in a scientific journal, but it would be nice to know where these claims of support are coming from. The authors of the described study make no mention of this mysterious 2006 study or include it in their reference list.

Saffron Extract Combats Emotional Eating

Emotional eating is a huge factor in weight gain for many people, triggered by chemicals in the brain. Compulsive eating occurs in 30 percent of obese women, though its prevalence in the general population reportedly exceeds even this number.  You crave carbohydrates. Why is that? When you take carbohydrates and put them up in the mouth you are actually turning on chemicals in the brain...

They turn on this pleasure sensation, this craving you have, and they give you the satisfaction from doing this and relief.A saffron extract supplement will go into your intestinal system, go into your brain and stimulate the same feeling an emotional eater would get from eating, say, carbohydrates. It gives you that feeling of relief without that short-term hit from the carbohydrates. So, when you see food, you don't have to put it in; you don't feel addicted to put it in there. You have the ability to say 'no.'Research  "concluded the following potential health benefits after continued use shows:• Decrease in inches and weight loss• Decrease in frequency of feeling hungry• Decrease in fat-forming sugar cravings and snacking• Promotes a healthy lifestyle and mood to avoid overeating• Simply put, Satiereal Saffron can increase satisfaction in one's appetite quicker mean while decreasing stress hormones and improving emotional health for more long term results and stability.""The scientific results of the Saffron Extract clinical study were profound as Satiereal  Saffron  provided unique advantages over most other tried and tested weight loss ingredients.  The study review showed:• Saffron decreases snacking average:  55% compared to 28% placebo• Satiereal decreases appetite of feelings of hunger between meals:  84% compared to 52% placebo• Satiereal  Saffron decreases desire for sugary snacks:  78% compared to 46% placebo